As is evidenced by the massive amount of video content uploaded to YouTube every minute, Internet users have become more engaged by video than ever before. And while YouTube was launched in 2004, it did not explode in popularity until some time after 2008. The main reason for this was because most computers were not fast enough to keep up with live video; it demanded too many of the computers resources. This, in turn, made video playback a painful process. Videos were slow to load and the quality was rarely very good.
Fast forward a few years and things have changed dramatically. All but the cheapest computers on the market have processing chips capable of handling high-definition video. More importantly, virtually everyone has access to high-speed Internet, which is equally important to consuming high quality video content. As technology has shifted, the combination of powerful chips and high-speed Internet has led web surfers to consume more and more video content than ever before. And regardless of whether you think this is a good or bad thing, the increase in video consumption has led to a decrease in text consumption. (more…)