As is evidenced by the massive amount of video content uploaded to YouTube every minute, Internet users have become more engaged by video than ever before. And while YouTube was launched in 2004, it did not explode in popularity until some time after 2008. The main reason for this was because most computers were not fast enough to keep up with live video; it demanded too many of the computers resources. This, in turn, made video playback a painful process. Videos were slow to load and the quality was rarely very good.
Fast forward a few years and things have changed dramatically. All but the cheapest computers on the market have processing chips capable of handling high-definition video. More importantly, virtually everyone has access to high-speed Internet, which is equally important to consuming high quality video content. As technology has shifted, the combination of powerful chips and high-speed Internet has led web surfers to consume more and more video content than ever before. And regardless of whether you think this is a good or bad thing, the increase in video consumption has led to a decrease in text consumption.
The fact is humans are sick of reading. We have been reading in textbooks and on computers screens since age 5, and if given the choice we would prefer not to. This is the reason television has become so popular: it does not require the viewer to actively process or engage with the content that person is consuming. So what does this have to do with your blog?
If you have been blogging for a while but your audience has not reached the size you hoped it would reach, it may be time to consider video blogging (aka vlogging). Assuming you are providing value to the niche/audience you are going after, it is highly possible they are inundated with other blogs on the same topic. Creating a video blog would not only make it easier for them to consume your content, it would also set your apart from your competition.
Fortunately for you, you probably don’t have to do anything differently to switch from a blog to a vlog. Your first priority lies in creating video content, which can be done with most any smartphone or digital camera these days. Your second objective is to upload the videos to YouTube while optimizing them from the search engines. Once this has been done you simply need to embed the video into your blog post via YouTube’s embed coding (found on the ‘Share’ page of any YouTube video).
While there are advanced methods of vlogging that are beyond the scope of this article, taking the three steps above can be a great way for you to differentiate yourself. And if you really want to do it right, you can provide a transcript of the video and post it on the same page. This not only allows your audience members to read your posts if they so desire, but feeds the search engines unique content (for SEO purposes).
Video Blogging can be one of the most powerful traffic magnet combinations. Want to learn more? Grab a free copy free of Vlog Traffic Goldmine for a sneak preview of how marketers are using video for their benefit. Video is now the undisputed language of the internet. If you don’t already, you should consider adding this to your marketing effort.
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