Understanding how performance reporting works in AdSense and how you can use those reports to your advantage

Jan 1, 2018 | Adsense | 0 comments

Understanding how performance reporting works in AdSense and how you can use those reports to your advantage

Your performance reports generated from within AdSense are only a great tool if you know how to use them. Most marketers make the mistake of not attaching enough importance to these reports and yet they keep saying that the key to any successful AdSense campaign is testing and tracking. To test and track your progress and save the data in understandable chunks for later access is imperative to tracking your business’s progress.

The three most important features of these reports are:

1. The ability to chart and graph any aspect of your AdSense campaign using multiple metric options to fine-tune these.
2. The ability to segment your data as much and as minutely as you like.
3. The feature to save reports generated over a certain period of time. These are a great way to set previous performance and achievements; and then measure them against your growth data.

Here are some of the tools you should explore and use to generate reports from your AdSense account:

Data Breakdowns:

This feature gives you the ability to segment your data into several smaller units. Those units are more applicable to your business model. You can segment the data based on time, URL channels, sites, ad units, ad types, ad sizes, products, bid types, placement targeting, contextual targeting, countries, platforms and ad networks. So you see, you have to ability to micro segment any part of your business to track its performance over any period of time. Now that is what I call invaluable.

Customization and Saving Reports:

You have the ability to customize reports and save template reports. You will then have the ability to use the “default” or template reports to generate scheduled reports for you. This means you just have to set up report segmentation once and can call it later at any time to fill out more results or data.

Graph and Charts:

There are a number of different kinds of charts or graphs you can generate. But that’s not all; you can choose the metrics that measure your graphs. You can set these metrics according to your businesses’ volume. Bigger businesses will need smaller metrics where as smaller business reports will generate better reports with larger metrics. You have to the option to save your graph templates within the reports so that you have to set the metric parameters only once.

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Precisely.